Apply: Guinness Ghana Breweries |Recruitment Of Brand Manager – RTD

Apply: Guinness Ghana Breweries | Recruitment Of Brand Manager – RTD

post by: Collins for thedistin.com.
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Company Brief

Guinness Ghana Breweries is a Ghanaian brewery founded in 1960. It is located at the Kaasai Industrial Area in Kumasi Guinness Ghana Breweries is listed on the stock index of the Ghana Stock Exchange, the GSE All-Share Index.

At its inception, the company produced only Guinness Foreign Extra Stout, popularly known as Guinness. The primary depot was in the same position as stores across the country, particularly in the south.

Role of The Brand Manager
Builds purposeful and distinctive brands, identifying strategic growth opportunities and translating them into a competitive Marketing Business Plan (MBP) that drives growth and makes our brands beac

Job Description

Listed below are all the Responsibilities and Qualifications Needed

Responsibilities

  • BUILD PURPOSEFUL WINNING BRANDS. Expected Level = Essential / Advanced

Builds purposeful and distinctive brands, identifying strategic growth opportunities and translating them into a competitive Marketing Business Plan (MBP) that drives growth and makes our brands beacons within the culture

  • USING INSIGHT TO SELL MORE: Expected Level = Essential

Uncovers deep, penetrating insights about occasions, purchasing and consumption behaviors, and uses this insight to inspire marketing strategies and plans which ensure we drive purchase through all channels.

  • FORGING POWERFUL PARTNERSHIPS: Expected Level = Essential

Leads and inspires and a team comprising a broad range of contributors including other functions, agency partners and external experts, individuals and organizations that influence culture. Combines our skills with theirs to create outstanding content that can drive greater cultural traction for our brands and create value efficiently and effectively.

  • DRIVING MARKETING PERFORMANCE: Expected Level = Essential

Fully understands the way in which Diageo operates in the context of their market and uses this knowledge and data analytics to manage all levers of value creation to ensure profitable brand growth for Diageo and our partners.

  • DELIVERING INTEGRATED EXECUTION: Expected Level = Essential / Advanced

Develops holistic and integrated culturally relevant Marketing programs that reflect brand purpose in a meaningful way for consumers. Then executes in a timely manner, and with creative flair, through multi-channel media encompassing traditional, experiential and digital communications.

  • Champion the relevant brand amongst internal and external stakeholders and ensure volume, profit, and market share delivery.
  • Long term brand strategy, architecture and positioning development in alignment with portfolio strategy.
  • Development & implementation of brand pricing strategy.
  • Formulate the annual MBP for the designated brand(s).
  • Lead the execution of the MBP for designated brands(s).
  • Translate brand strategy into 6 Quarter planning: 18-month plan outlining all activity by channel.
  • Work effectively with strategic partners to develop activity plans based on a clear understanding (through M&E and A&P effectiveness review) of the impact of both new & existing activities.
  • Input to the development of brand innovation & renovation plans, including line extensions, working with innovation project managers to deliver timeously.
  • Monthly submission of brand performance (rationale & commentary of brand volume, brand health, brand share) and key drivers of performance. Development of brand updates for Exec on request.
  • Maintain the highest standards of execution, and in particular ensure personal excellence in the execution of brand communication and activation strategies.
  • Maintain strong relationships with agency partners, providing written briefs and de-briefs using DWBB format, formulation of accurate work plans & fair PRIP proposals, retainer negotiations and regular performance reviews.
  • Provide meaningful input into the S&OP process (volume forecasting & A&P).
  • Support the Marketing Manager in the development and coaching of Brand Managers and Graduate Trainees.
  • Own the culture of compliance in the Brand team; ensuring full compliance to DMC, GAR and CARM requirements.

Application Deadline

There is no deadline set for this job position at the time of publishing but be sure to get in touch with the business for further details.

How To Apply

To apply for this position at Guinness Ghana Breweries as Brand Manager – RTD, send your CV and application letter to the official website by clicking on this link, Guinness Ghana Breweries